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      Setting Up Custom Lookalike Audiences for LinkedIn in HubSpot Ads Tool

      A custom Lookalike audience is a great way to mirror or find similar matching contacts/companies to target on LinkedIn

      Custom lookalike audiences effectively target potential customers who share similar characteristics and behaviors with your existing audience. In this knowledge base article, we will guide you through the process of setting up a custom lookalike audience for LinkedIn using the HubSpot Ads tool. By leveraging this powerful feature, you can expand your reach and maximize your advertising efforts on the LinkedIn platform.

      Prerequisites

      Before you begin setting up custom lookalike audiences for LinkedIn in HubSpot Ads, make sure you have the following:

      1. An active LinkedIn Advertising Account.
      2. A HubSpot Marketing Hub Professional or Enterprise account with access to the Ads tool.
      3. The LinkedIn Ads Account already connected to your HubSpot Portal.
      4. A pre-existing audience in HubSpot Ads to use as the basis for creating the lookalike audience. 

      The list size should be at least 300 or more (contacts Or companies).

      Step-by-Step Guide:

      Step 1: Accessing the HubSpot Ads Tool

      1. Log in to your HubSpot account.
      2. Navigate to the Marketing Hub.
      3. Click on "Marketing" from the top toolbar
      4. Click on "Ads" from the dropdown menu.

      Step 2: Creating a Custom Audience

      1. In the Ads dashboard, click on "Audiences" in the top navigation menu.
      2. Choose "Lookalike" from the options. 

      Step 3: Selecting an existing Audience

      1. Select the existing LinkedIn audience as the basis for the lookalike audience.
      2. Click on "Create audience" 

      Step 4: Syncing the Lookalike Audience to LinkedIn

        1. Once the lookalike audience is created, HubSpot will sync the audience. 
        2. Wait until the audience is marked as "Ready" before trying to use it in LinkedIn Ads.

      Step 5: Using the Lookalike Audience in LinkedIn Ads

      1. Log in to your LinkedIn Advertising Account.
      2. Create a new ad campaign or navigate to an existing one.
      3. When selecting the targeting criteria, choose the lookalike audience you created in HubSpot from the available options.

      In conclusion, setting up a custom lookalike audience for LinkedIn in HubSpot Ads can significantly enhance your advertising strategy. By leveraging the power of data and targeting, you can reach new potential customers who closely resemble your existing audience. Follow the step-by-step guide outlined in this article, and start maximizing the impact of your LinkedIn ad campaigns today.